Entertainment

Nelly Jelly World B2B Outbound Sales Development

Leads generated
400
Meetings Scheduled
22

About the Comany

Nelly Jelly World - A national brand from Lithuania, known in its native market as Kakė Makė, enriches children's lives by encouraging exploration, creativity, and resilience through engaging characters and stories. Expanding across multiple platforms such as books, theater, events, and a forthcoming movie in 2023, the brand has robust sales, distributing over 2 million licensed products annually with 30 local partners in 2,6M population, 140K TA.

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Client's Challenges

  • Media Expansion: Transitioning from local success to global media platforms.
  • Funding and Partnerships: Securing necessary budgets for animation development and establishing ties with broadcasters and investors.

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Solutions and Key Takeaways

  • Content Development: Collaborating with UK-based animation studio 3 Megos to develop a TV series.
  • Strategic Partnerships: Aligning with licensing partners like Brand with Influence, Caravan Sarai, and Markettcom to broaden market reach and impact.

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Performance

  • Leads Generated (MQLs): 400
  • Meetings Scheduled (SQLs): 22
  • MQL to SQL Ratio: 5.50%
  • Engagement with Top Broadcasters: Successfully engaged leading global

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