Wallter B2B Outbound Sales Development

About the Company:

Wallter is a global payments platform focused on convenience, speed, and security. They prioritize compliance and operational risk management, including adherence to Strong Customer Authentication (SCA). Their mission is to simplify banking, promote digitization, offer customized global payout solutions, and provide dedicated customer support.

Client's Challenges:

• Lack of experience in implementing outbound outreach tactics at scale.
• Need for a stable and substantial flow of leads in the pipeline to meet ambitious growth objectives.
• Insufficient leads on a regular basis, posing a challenge for the sales department.

Solutions and Key Takeaways:

• Email Template Optimization: Collaborated with the client to refine email templates, focusing on catchy subject lines and customized wording. Utilized AI tools to trim messaging based on best practices and current data.
• Thorough Lead Research: Conducted comprehensive lead research after exploring the product, combing through various databases to identify pertinent businesses meeting Ideal Customer Profile (ICP) criteria. Maintained regular communication with the client to ensure ongoing updates and double qualifications.

Performance:

• Deals won: 4
• Appointments booked: 20
• Closing rate: 20%
• Reply rate: 21%
• KPI reached: 200%

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