UNCO B2B Outbound Sales Development

About the Company:

UNCO empowers e-commerce brands to create exceptional digital customer experiences effortlessly. Specializing in digital configurations and photorealistic 3D visuals, UNCO enhances product displays and marketing content, helping products to stand out and shine in the competitive e-commerce landscape. Their technology simplifies the production of high-fidelity product visuals from basic sketches and descriptions, facilitating customer engagement with customizable product experiences.

Challenges:

• Sales Development: UNCO required stronger technical support to effectively engage potential clients.
• GTM Strategy: Lacking a cohesive Go-To-Market strategy, UNCO faced challenges in market penetration.

Solutions:

• Personalized Email Templates: Tailored templates were developed to enhance engagement and resonate with target audiences effectively.
• In-Depth Lead Research: Thorough research methodologies were employed to identify and target the right audience segments accurately.
• Proactive Outreach: A comprehensive strategy encompassing LinkedIn, cold emails, and cold calls was implemented to increase brand visibility and engagement.

Results:

• Enhanced Sales Development: Collaboration with GrowTech resulted in significant improvements in outreach and engagement metrics for UNCO.
• Improved Metrics: Initial open rates surged from 30-40% to an impressive average of 78%, with reply rates exceeding 30%. Positive reply intent (SQLs) soared to 25%.
• Highly Qualified Meetings: GrowTech-organized meetings showcased highly qualified prospects demonstrating clear needs and challenges, leading to meaningful interactions.

Performance:

• Leads Generated (MQLs): 589
• Meetings Scheduled (SQLs): 22
• MQL to SQL Ratio: 3.74%
• Closed Deals: 5
• Closing Rate: 22.73%
• Duration: 3 months