Software Development

IKIDO IMTS Conference Pre-Event Sales Development

Meetings booked

KPI reached

100%

About the Company:

IKIDO offers a BoM (Bill of Materials) Optimization Platform that leverages real-time market data to identify risks in component selection and suggest alternative options. This helps engineers and procurement teams improve component deliverability, manage supply chain disruptions, and accelerate product release. The platform also assists in sourcing hard-to-find components and provides instant cost and source recommendations, making it easier to maintain a market-ready BoM despite external supply challenges.

About the IMTS Conference:

The International Manufacturing Technology Show (IMTS) is one of the largest and most influential trade shows in the world for manufacturing technology. Held biennially in Chicago, IMTS attracts leading companies and professionals from across the globe to showcase cutting-edge technologies, share industry insights, and network with peers. The event serves as a key platform for businesses to connect with potential clients, demonstrate innovations, and stay updated on the latest trends in manufacturing technology.

Client's Challenges:

Generating high-quality leads for the exhibition.
Engaging potential clients effectively through email outreach.
Booking a substantial number of B2B meetings at the trade fair.
Customizing outreach to target specific B2B clients in the USA market.

Solutions and Key Takeaways:

Email Template Optimization: Worked with the client to enhance email templates with catchy subject lines and personalized wording. AI tools were used to refine messaging according to best practices and current trends.
Lead Research: Thoroughly researched leads, identifying businesses that matched Ideal Customer Profile (ICP) criteria through various databases. Maintained continuous client communication, regularly updating and double-checking the lead base.
Outbound Outreach Implementation: Applied outbound outreach tactics to build an active pipeline, aiming for predictable revenue. Successfully booked B2B meetings for the exhibition in the USA.