Software Development

IKIDO Electronica Trade Fair Pre-Event Sales Development

Meetings booked

KPI reached

200%

About the Company:

IKIDO offers a BoM (Bill of Materials) Optimization Platform that leverages real-time market data to identify risks in component selection and suggest alternative options. This helps engineers and procurement teams improve component deliverability, manage supply chain disruptions, and accelerate product release. The platform also assists in sourcing hard-to-find components and provides instant cost and source recommendations, making it easier to maintain a market-ready BoM despite external supply challenges.

About the Electronica Trade Fair:

The Electronica Trade Fair, held biennially in Munich, Germany, is a premier event for the electronics industry. It attracts global leaders and innovators to showcase the latest in electronic components, systems, applications, and services, providing an excellent platform for networking and business connections.

Client's Challenges:

Generating high-quality leads for the exhibition.
Engaging potential clients effectively through email outreach.
Booking a substantial number of B2B meetings at the trade fair.
Customizing outreach to target specific B2B clients at the exhibition.

Solutions and Key Takeaways:

Email Template Optimization: Enhanced email templates with catchy subject lines and personalized wording. Used AI tools to refine messaging based on best practices and current trends.
Lead Research: Conducted thorough research to identify businesses that met Ideal Customer Profile (ICP) criteria. Maintained continuous client communication, regularly updating and double-checking the lead base.
Outbound Outreach Implementation: Applied outbound outreach tactics to build an active pipeline. Booked B2B meetings for the exhibition in Germany using optimized email messaging and meticulous lead research.
Booking B2B meetings: We booked meetings for the exhibition in Germany. Our approach included using AI tools to optimize email messaging and conducting meticulous lead research to find the most relevant businesses. Continuous collaboration with the client ensured effective base management and high qualification standards.