IKIDO B2B Outbound Sales Development

About the company

IKIDO offers a BoM (Bill of Materials) Optimization Platform that leverages real-time market data to identify risks in component selection and suggest alternative options. This helps engineers and procurement teams improve component deliverability, manage supply chain disruptions, and accelerate product release. The platform also assists in sourcing hard-to-find components and provides instant cost and source recommendations, making it easier to maintain a market-ready BoM despite external supply challenges.

Challenges for IKIDO

• Email Templates: Develop engaging and personalized email templates with catchy subject lines. Utilize AI tools to refine messaging based on best practices and current trends. Well-crafted emails can significantly improve open and response rates, leading to higher engagement with potential clients.
• Engagement: Achieving high response rates from initial outreach efforts.
• Conversion: Converting leads into paying customers remains challenging.

Solutions and Key Takeaways

• Lead Generation: Identifying and reaching potential clients who need BoM optimization.
• Lead Research: Conduct thorough research to identify businesses that fit the Ideal Customer Profile (ICP) criteria. Continuously update and verify the lead database to ensure its accuracy.Accurate and up-to-date lead information is crucial for targeting the right audience and maximizing outreach effectiveness
• Outbound Outreach: Implement a proactive outreach strategy using LinkedIn, cold emails, and cold calls to find and engage potential clients. Tailor the approach to each platform for maximum impact. Diversified and proactive outreach efforts can build a robust pipeline of potential clients, enhancing client acquisition and growth..

Performance

B2B:

• 41 meetings booked
• Overall Target: 90
• Overall Actuals: 41
• Overall % to Target: 42.8%

Lead generation:

• Overall Target: 9,000
• Overall Actuals: 9,639
• Overall % to Target: 101.40%