Renewable Manufacturing

Omnis Power Europe Elmia Solar Pre-Event Sales Development

Meetings booked

KPI reached

180%

About the Company:

Omnis Power Europe is a leading provider of high-efficiency solar products, renowned for their innovative technology and commitment to sustainability. Their advanced solar solutions cater to a wide range of customers, from residential to large-scale commercial installations. Omnis Power Europe aims to make solar energy more accessible, reliable, and efficient through their cutting-edge products.

About the Elmia Solar Exhibition:

Elmia Solar, held in Sweden, is a significant event in the solar energy industry, attracting global leaders and innovators to showcase the latest solar technologies and solutions. It provides an excellent platform for networking, business connections, and promoting advanced solar products.

Client's Challenges:

Generating high-quality leads for the exhibition.
Engaging potential clients effectively through email outreach.
Booking a substantial number of B2B meetings at the exhibition.
Transitioning leads smoothly from initial contact to the sales team for closing.

Solutions and Key Takeaways:

Email Template Optimization: Enhanced email templates with catchy subject lines and personalized wording. Used A/B testing to refine messaging based on best practices.
Lead Research: Conducted thorough research to identify businesses that met the Ideal Customer Profile (ICP) criteria. Maintained continuous client communication, regularly updating and double-checking the lead base.
Outbound Outreach Implementation: Applied outbound outreach tactics to build an active pipeline. Booked B2B meetings for the exhibition using optimized email messaging and meticulous lead research.
Proactive Follow-Up: Implemented prompt follow-up communications to secure meetings and ensure high engagement.
Seamless Handover: Ensured a smooth transition from initial contact to the sales team for closing, resulting in high closing rates.